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Milford | Großglocknerlauf

Sponsorship activation at the highest mountain in Austria.

INSIGHT

The selective route (12,67 km) of the famous Grossglockner Mountain Run leads through all alpine vegetation sections. The final climb of 900 meters challenges the competitors, but the stunning view and the cheering crowd at the finish line bring out the best of 1.200 participants.

Not only the race itself but also the program and side-events ensure an outstanding event in an alpine environment.

IDEA

Milford Tea has been sponsoring the event for years.

Supporting the athletes and participants with tea in the starting-area, but foremost in the finishing area which is located at 2370m above sea level. For the participants, hot tea after giving everything in cold weather and snow is just the perfect thing. 

IMPACT

Products and games for the visitors & hot tea for the athletes exactly where they need it.

StokeSix was providing full service from concept, transport, setup, promotors, to content production and the final report for the marketing department. Your full service package.